About The Program
The Launch Academy guides participants through the 17 foundational steps of business building.
The program includes...customer discovery, business model canvas, naming, licensing & permits, banking & credit card set-up, record keeping, entity set-up, tax set-up, pricing, branding, marketing plan, online presence, contracts, insurance, team, systems & organization, financial projections, and one-page business plan.
Each week participants will complete 2-3 steps of the launch process and will be required to submit checkpoint questions before moving to the next step. The capstone will require each participant to create a one-page business plan and a polished elevator pitch.
The cohort meets with the facilitator, via Zoom, for two hours of classroom time each week. This time will be used to brainstorm ideas, receive feedback, leverage guest experts, and build a community among the participants.
Felena Hanson, Founder of Hera Hub
Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. She has two company-owned locations in San Diego and licensed locations in Carlsbad, Washington DC, Irvine, and Temecula, with more cities launching soon. She’s on a mission to support thousands of women in the launch and growth of their business.